VANCOUVER, B.C. (January 7, 2016) – 3TL Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the “Company” or “3TL”) announced today that its wholly owned subsidiary, 3 Tier Logic Inc., has signed a license agreement with an advertising agency to provide the Company’s Platform3 digital marketing technology for the promotion of a major soft drink brand owned by a Fortune 500 beverage company. The promotion is being conducted at the U.S. locations of the world’s largest retailer.
Under the licence agreement the receipt scanning module of Platform3 will enable a campaign where consumers who purchase the required amount of soft drink products at the U.S. locations of the retailer earn rewards that can be redeemed for online movies and TV shows from the website of a leading online content provider.
“This agreement reinforces our confidence that Platform3 is providing value to major brands that are looking for ways to influence consumers’ purchasing decisions at the point- of-sale in retail locations. Since focusing our resources on the U.S. shopper marketing segment we have signed license agreements, directly and through agencies, with a growing number of consumer packaged goods companies that have large annual budgets for in-store promotions,” said Rob Craig, CEO of 3TL Technologies. “We spent the second half of 2015 establishing relationships with advertising agencies and decision makers at major brands that are keen to allocate budgets to mobile digital solutions that enable rewards and the collection of valuable consumer data. Based on the our sales pipeline we expect to generate breakthrough sales in 2016.”
Platform3 is 3TL’s proprietary digital marketing platform, which includes integrated modules for, optical character recognition (receipt scanning), consumer-to-consumer content sharing, rewards and loyalty, data mining and customer relationship management. Platform3’s optical character recognition mobile shopper marketing technology enables the promotion to take place by ‘reading’ the uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis.
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3 TL Technologies Corp.
Chief Executive Officer