FOR IMMEDIATE RELEASE
January 18, 2017
3tl TECHNOLOGIES CORP. ANNOUNCES TWO-YEAR LICENSE AGREEMENT TO PROVIDE PLATFORM³ TO A LEADING OUTDOOR SOLUTIONS COMPANY
VANCOUVER, B.C. (January 18, 2017) – 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the “Company” or “3tl”) announced a two-year license agreement (the “Agreement”) to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, to a leading worldwide provider of innovative solutions for the outdoor environment (the “Leading Outdoor Solutions Company” or the ”Brand”). This Brand provides turf, snow and ground engaging equipment, and irrigation and outdoor lighting solutions, and had sales of US$2.4 billion in fiscal 2016. Under the Agreement, the Leading Outdoor Solutions Company will pay 3tl an annual license fee and transaction fees based on the quantity of shopper marketing promotions it activates and the number of purchases tracked by PLATFORM³.
The Leading Outdoor Solutions Company will use PLATFORM3 as the operating software of its Contractor Loyalty and Rewards program and will also use the full suite of PLATFORM³ modules including: Contests and Promotions; Purchase Receipt Validation; Loyalty, Rewards & Gamification; Social Content Sharing; Re-Targeting and Data Capture & Analytics.
The Contractor Loyalty and Rewards program will reward and incentivize the Leading Outdoor Solutions Company’s key contractors in a fun and engaging way. PLATFORM³ will enable contractors to earn rewards for purchasing the Leading Outdoor Solutions Company’s products, viewing online videos and for sharing the Brand-friendly content via social networks. PLATFORM³ will also track purchase behaviors and demographic data in an effort to provide the Leading Outdoor Solutions Company’s contractors with more customized and targeted offerings.
“The Leading Outdoor Solutions Company will use PLATFORM³ to provide its customers with initial purchase and frequent purchase incentives as part of its Partner Program. We see the business-to-business market playing a significant role in our growth plans and are excited to partner with such a great brand.” said Rob Craig, CEO of 3tl. “We built PLATFORM³ to make it easy for brands to implement and for consumers to use, while at the same time providing fully-integrated functions in a single SaaS platform. Our two-year agreement with the Leading Outdoor Solutions Company is consistent with our goal in 2017 to convert our track record of delivering results for leading brands into longer-term license agreements, providing increased ROI for brands and high margin SaaS revenues for 3tl.”
For further information, please contact:
3tl Technologies Corp.
Chief Executive Officer
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors – including the availability of funds and the results of financing efforts, – that could cause actual results to differ materially from the Company’s expectations are disclosed in the Company’s documents filed from time to time on SEDAR. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.