FOR IMMEDIATE RELEASE
February 8, 2018
3TL TECHNOLOGIES SIGNS TWO LICENSING AGREEMENTS
VANCOUVER, B.C. (February 8, 2018) – 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the “Company” or “3tl”) announces that it signed license agreements in January with two repeat clients: a multinational brewing company (the “Brewing Company”), and a pet food brand owned by a leading confectionery and pet food company. (the “Brand”).
This is the third time that the Brewing Company, which has annual revenues of approximately US$11 billion (See press release dated Aug. 3, 2017), has licensed PLATFORM³, 3tl’s Software as a Service (SaaS) consumer marketing platform. The Brewing Company will use PLATFORM³ to host a shopper marketing program where consumers who purchase qualifying beer products at a leading restaurant chain will be rewarded with an entry in a sweepstakes to win tickets to a professional sports game. The promotion is planned to be launched in mid-February 2018 for a two month period. 3tl will be paid a license fee and can earn transaction fees if certain thresholds are exceeded.
This also marks 3tl’s 9th licensing agreement with the multinational confectionery and pet food company, which owns the Brand and generates approximately US$30 billion in annual revenues from 61 brands. (See press release dated June 20, 2017). The Brand will use PLATFORM³ to host a shopper marketing program where consumers who purchase qualifying pet food products at participating retailers will be rewarded with an entry in a sweepstakes to win valuable prizes. 3tl will be paid a license fee for the promotion which is expected to be launched at the end of March 2018 and run for three months.
Under the license agreements, these leading consumer brands will use PLATFORM³ to host a digital shopper marketing promotion, engage consumers via mobile devices, reward purchases and collect valuable consumer data. 3tl will use PLATFORM³ to configure Microsites that will host various modules associated with the Software Services, including Contests & Promotions, Purchase Receipt Validation and Data Capture & Analytics. Users visiting the microsites will upload an image of their purchase receipt and upon purchase validation will receive a sweepstakes entry to win a prize.
“Repeat business with leading US brands shows that customers recognize our value proposition. We are working hard to expand our relationships with clients that own multiple consumer brands and have large annual budgets for digital marketing. These leading business-to-consumer companies have the scale to monetize the big consumer data and AI driven retargeting modules that differentiate PLATFORM³,” said Robert Craig, 3tl’s CEO. “We are very pleased to continue our relationships with these clients. The year has just begun and we are already on track to deliver outstanding results for 2018.”
For further information, please contact:
3tl Technologies Corp.
Chief Executive Officer
About 3tl Technologies Corp.
3tl has developed a proprietary, mobile-based consumer marketing platform – PLATFORM³ – that is sold to global Consumer Packaged Goods (CPG) companies and consumer brands. PLATFORM³ is delivered as a subscription service (Software as a Service model) and used by CPG companies to engage consumers, reward purchases and collect valuable consumer data. PLATFORM³ incorporates Artificial Intelligence and Machine Learning to monetize the consumer data, including demographics and purchasing behaviour, by sending consumers targeted offers by email and text messages. For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors – including the availability of funds and the results of financing efforts, – that could cause actual results to differ materially from the Company’s expectations are disclosed in the Company’s documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.